STEPS TO SEO SUCCESS
"What every SME business needs to do to get highly visible on the major search engines"
A comprehensive Search audit is needed at the outset of any SEO campaign to determine the 'technical' state of play with regards to your Website and your current standing in the Search engines for your SME business name and it's most favourable search terms etc.
SEO is about optimising your business, it's Website, the important social channels and from a Google perspective, the most important business page that needs to be setup and/or optimised is your Google My Business page and can only be achieved if your SME business has been successfully verified.
CITATIONS & MAPPING
Not to be confused with a weblink to your Website from another Website, a citation is the online mention of the name, address, and phone number for your SME business which helps Internet users discover you and also impacts your search engine rankings. Mapping speaks for itself and when potential customers are looking you up on Google and/or Apple Maps - your SME business needs to be there - fully optimised.
REVIEWS & RATINGS
85% of consumers & businesses trust online reviews & ratings. These can be viewed as modern day referrals, so having them readily available for your audience to see is a great way to stand out from the competition. While potential customers will typically trust what you say, its becoming increasingly important to them to read what others are saying.
CONTENT & LINKS
Making sure you have the appropriate levels of informative content within your Website versus your targeted competitors is important alongside building in-depth story-lines centred around the products and/or services you offer. Having other authoritative Websites link back to these Web pages is equally important to exhibit authority in your particular SME business niche.
Many business don't utilise any form of analytics monitoring software. In short, most business owners have no idea as to how many people seek them out online, what platforms they visit and from where. It's a known fact that your customers go everywhere and Google Analytics exists to track and measure these activities.
Each month, you'll receive a weblink to your SEO report which will detail the state of your SEO campaign in a friendly, non-technical manner covering ranking status for your targeted search terms on the major search engines, the status of your citations, social channels and online reviews and much more helpful information.
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