STEPS TO BESPOKE WEBSITE SUCCESS
"What every SME business needs to do to get a great-looking, professionally designed Website'
The first step is to understand your SME business in terms of niche, competitors & reach. Your products and/or services and the short term and longer term ambitions. Status of Domain Names (if any), any existing web and hosting presence alongside the use of email and social channels. Ultimately the objective of this phase is to understand what exactly you want to achieve..
An investment proposal will then be presented to you detailing the findings taken down during discovery. It will cover off the costs to deliver your bespoke, professionally designed Website as per your requirements, alongside ongoing technical support and maintenance. From an SEO perspective, there will be inclusion of costs for ongoing SEO Services and any other digital marketing effort considered important.
Extensive keyword research will be undertaken to ensure the products and/or services you offer are appropriately named in such a way that represents exactly what people are searching for online i.e. there is volume associated with the keywords selected for the web pages being built out. This is a critical element of the overall design process and allows the future ability to build out 'story-lines' via community driven content around the foundational content bring created now.
The next step is to build out a sitemap to ensure your user needs are understood. This is critical to perfecting your website structure. Once the products/services you offer are understood and the necessary keyword research undertaken, your most important content can then be structured and set out to make it the most accessible and easy to find. This is achieved by organising your content into hierarchical relationships with generalised pages linking to specific detailed pages allowing both visitors and web crawlers to easily understand how to use and navigate your website.
With the sitemap built out and agreed upon, work will then start on planning and creating your website content. Via SEO driven research, templates will be generated for each web page offering guided instruction on how best to complete these. Alongside text, image selection is undertaken at this stage so that during the build stage, content/image page formatting can be undertaken etc.
In parallel with the content creation process and adopting the completed & signed off sitemap, an initial mock-up design will be created to ensure you are happy with the proposed Website layout and navigation. Login details will be provided for you to privately view your Website mock-up, however it will remain inaccessible to others.
BUILD & TEST
Your Website will now be built out with any requested changes to the original mock-up and test functionality for responsive mobile design, site speed, contact forms, links, and any additional elements in advance of agreeing a 'go live' date with you..
In this the 'go live' phase, a scheduled launch day & time will be agreed with you which usually falls over a weekend but can happen any time you want. Once the website is live you will be notified via email..
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